Marketing
Senior Vice President of Marketing
What you'll be doing:
- Full ownership of both the creative and operational side of marketing at a Partyhat subsidiary.
- Full responsibility for the company’s marketing revenue targets, both through securing new users and growing existing customer relationships
- Develop and implement a best-in-class marketing strategy and process
- Recruitment of new marketing hires across marketing ops and creative to deliver the strategy
- Build an amazing brand identity and build awareness for a Partyhat subsidiary through all relevant channels, including partners
- Leverage marketing channels and tools to execute lead generation programs, leveraging account-based marketing and other enterprise-focused data-driven marketing techniques
- Arm the Sales, Influencer Marketing, Media Buying & PR Team with the tools and materials needed to win customers across verticals
- Execute a content generation program from short-form to long-form to establish a Partyhat subsidiary as the thought leader for individualised marketing at scale
- Work with the product team to ensure alignment between positioning and product
- Represent a Partyhat subsidiary to the outside world, including press, analysts, and customers
- Be a listening post in the market to recognise market trends and competitor activity; provide feedback to company leadership and other company functions
What you should have:
- 5+ years of marketing experience in e-commerce, tech or fashion
- Experience of building, managing and developing a high-performing Marketing team
- Strong track record of building and leading marketing in an a startup or scaleup
- Expertise in building Account-Based Marketing (ABM) strategy and programs
- Strong experience with Analytics (Google Analytics), CMS, CRM and Marketing Automation ideally HubSpot, Salesforce, Grin, Woodpecker, and/or Customer.io
- Experience with enterprise sales materials and enablement
- A compelling storyteller who can engage and educate staff and prospects with professionalism and effectively communicate to business and technical decision-makers
- Experience developing marketing SOPs and guidelines
- Exceptional track record of driving strong demand generation campaigns for startups preferably within e-commerce or retail
