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Senior Vice President of Marketing

What you'll be doing:

  • Full ownership of both the creative and operational side of marketing at Hybe
  • Full responsibility for the company’s marketing revenue targets, both through securing new users and growing existing customer relationships
  • Develop and implement a best-in-class marketing strategy and process
  • Recruitment of new marketing hires across marketing ops and creative to deliver the strategy
  • Build an amazing brand identity and build awareness for Hybe through all relevant channels, including partners
  • Leverage marketing channels and tools to execute lead generation programs, leveraging account-based marketing and other enterprise-focused data-driven marketing techniques
  • Arm the Sales, Influencer Marketing, Media Buying & PR Team with the tools and materials needed to win customers across verticals
  • Execute a content generation program from short-form to long-form to establish Hybe as the thought leader for individualised marketing at scale
  • Work with the product team to ensure alignment between positioning and product
  • Represent Hybe to the outside world, including press, analysts, and customers
  • Be a listening post in the market to recognise market trends and competitor activity; provide feedback to company leadership and other company functions

What you should have:

  • 5+ years of marketing experience in e-commerce, tech or fashion
  • Experience of building, managing and developing a high-performing Marketing team
  • Strong track record of building and leading marketing in an a startup or scaleup
  • Expertise in building Account-Based Marketing (ABM) strategy and programs
  • Strong experience with Analytics (Google Analytics), CMS, CRM and Marketing Automation ideally HubSpot, Salesforce, Grin, Woodpecker, and/or Customer.io
  • Experience with enterprise sales materials and enablement
  • A compelling storyteller who can engage and educate staff and prospects with professionalism and effectively communicate to business and technical decision-makers
  • Experience developing marketing SOPs and guidelines
  • Exceptional track record of driving strong demand generation campaigns for startups preferably within e-commerce or retail
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